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Selling Your Home
Before we delve into details about the services of Evan Johnson Realty Group, let’s take a look at why you are here. We assume you are looking to sell your home, if not you may want to go back to the home page and start over. Just kidding but now it is time to get serious.
The Realtor you choose is the most important decision you can make when selling a home. It is important to know the experience, motivation, dedication and business of the real estate agent you select. Making the right move from the start can set the theme for the entire transaction. On the other hand, choosing the wrong agent can mean you may not meet your goals or worse.
What makes a successful agent?
The experience of an agent is the number one factor for assisting you with making the right decision. Let’s ask a simple question. Would you prefer to work with a Realtor selling his or her first home or a team that has over a decade of success and $100 million in sales?
I think we know the answer.
Over the past decade, the art of selling real estate has changed dramatically. Are the houses the same? In terms of main purpose of a home, nothing much has changed. What is different is many of the ways homes are bought and sold. Our team has focused on embracing technology, developing better ways of doing old things and we do all of this to make sure that you are the one who benefits. The support behind us is based on the market dominance of Coldwell Banker and our in-house team of agents. But it does not stop there! We have developed an extraordinary team of photographers, ad reps, title companies, lenders, home inspectors, home stagers, contractors… the list goes on. The point is, you need an entire orchestra to sell your home and that is where we step in.
The way we market a home starts well before the home is ever seen buy the first buyer through the door. Here is where we start. We utilize the most up-to-date technology and some good old fashioned techniques to get the news that is your home out to every person possible.
The internet is one of our most powerful tools in today’s real estate market. Many homes are visited, passed on or fell in love with, before a person ever sees it in person. Because of this, we recognize the importance of exposing your home, in and out, at the earliest possible stages. If we can get ahead of the competition, even before your home is on them market, then why not do it? As we said before, a home can be judged before ever seeing it. We use professional photographers to ensure that your home shines on the internet and brochures so that every buyer will fall in love. We also utilize property specific websites, named after your home, that focus on the individual features but also looks at the surrounding neighborhood. In addition to that, we focus on advertising on all of the major websites including, but not limited to, EvanJohnson.com, ColdwellBanker.com, CBMove.com, Realtor.com, Trulia.com, and Zillow.com.
While we believe that technology is key, we also don’t discount the importance and effectiveness of some old standbys. The US Mail, while down from it’s hay-day, is still a powerful tool in advertising and marketing. Before and during the period of time that your home is listed, we blanket the surrounding neighborhood with mailings. We believe that the more exposure your property gets, the better. Many times you will find people that love their neighborhood and are looking to move up or even downsize but stay close to where they are. We also find that many people want to have their friends close. This type of marketing can be very effect. The other technique we use is probably the least technical: word of mouth. After you have been in the business as long as Evan Johnson Realty Group, you get to know a lot of people and Realtors. Simply making sure that our network is aware of your listing can make the world of difference.
For more information on our specific marketing plan, contact us.
Communication is Key
So now that you’ve made a decision to go with Evan Johnson Realty Group and your home is listed, what’s next? This is where service and communication are key. We don’t believe in taking a listing and then leaving you in the dark. We know that open and proactive communication is the key result to a successful sale. Remember, while we are your agents, together, we are a team. No team can be successful without effective communication. We strive to keep you up-to-date on market conditions and pricing, and because of this, we will have a thirty day review after the home is originally listed to ensure we are on track for a successful sale. Additionally, we provide weekly detailed reports on web traffic, open house results, and realtor feedback so the team knows where we stand at all times. We always welcome feedback from you to ensure we are doing a quality job.
Congratulations, you’ve received an offer! All of the marketing, communication and hard work has paid off. But wait, the offer came in low! This is where Evan Johnson Realty Group’s expertise really shines. In this, sometimes difficult, market, a low offer can be a common occurrence. Our job is to negotiate the price back up to as close, if not at asking price. We successfully do this a number of ways, but one of the most important ways is to prove our case with market data. The reality is, everyone has an opinion of what the value of a property is. Our main task during this process is to prove that our opinion of value is the correct one. We will work with you and the buyer’s agent to ensure that this part of the process is as worry-free as possible.
Let us take care of that for you. Selling a home can be stressful enough, but once you’ve received and accepted an offer, you have some other things to worry about, like moving! We will work with the title company to ensure all paperwork is in order, appointments are made, loan payoffs are arranged, and all you will have to do is sign the documentation. We work with a number of highly reputable title agencies so you will never have to worry about the security of your personal data or the integrity of the transaction.